Tarek is the Founder of Cerkl – the solution for driving engagement through personalization. As a serial entrepreneur, Tarek saw the need for a solution to the increasing amount of data directed at individuals. Cerkl solves that problem by automatically curating content based on each person’s interests.
Prior to Cerkl, Tarek served as the Executive Director of Online Strategy for InfoMotion Sports Technology (IST). He was part of the team which launched the first “smart” basketball (available in every Apple store in North America) and was named a Consumer Electronics Show Honoree for Best Innovation in Software/Mobile.
Prior to IST, Tarek served as VP for Los Angeles-based FOX Interactive Media (a News Corp. company). During his time at FOX, Tarek oversaw all facets of the online sports-based gaming operations for the FoxSports.com Interactive Unit, including WhatIfSports.com (WIS) based in Cincinnati. WIS was founded by Tarek in February, 2000 and sold to FOX Interactive Media in September, 2005. In just 5 years, Tarek grew WIS from an idea to over 500,000 members and orchestrated partnerships with some of the largest names in sports, including ESPN, Fox Sports, MLB, NBA and the NHL. WIS was named Sports Site of the Year by the International Academy of Digital Arts & Sciences, beating out both ESPN.com and BBCSports.com. During this period, Tarek was a finalist for E&Y Entrepreneur of the Year.
Prior to launching WIS, Tarek founded Incigna Technology Solutions in 1997 — a provider of custom developed software and Internet solutions. Incigna worked with numerous Fortune 500 companies including General Electric, Anthem Insurance, Omnicare and Western Southern Financial.
Additionally, Tarek is an award-winning speaker with engagements which have included: TED, Proctor and Gamble, the Data Science Summit/Las Vegas, Sloan Analytics Conference MIT, Greater Cincinnati Chamber Small Business Awards Keynote, BoldFusion YP Conference, UnPolished, Ohio State University, the University of Cincinnati, the University of Dayton among numerous other events and conferences.