In her current role as Senior Vice President of Product for Angie’s List, Shelly Towns is responsible for innovation and the end to end experience for more than three million members and service providers.
Shelly joined Angie’s List in 2005 as a staff writer for Angie’s List Magazine, where she earned multiple reporting awards from the Indiana Society of Professional Journalists. In 2007, Shelly became a Senior Marketing Manager and later the Director of Marketing, where she is credited with the creation and scale of the company’s SEO program, which experienced triple digit, new member sales increases each year. Shelly earned the 2013 Mira Award for Marketing Technology and Innovation for her team’s achievements in this area. Shelly also lead the company’s rebranding effort in 2010, culminating in a national TV and print campaign which helped catapult Angie’s List into a household name.
Prior to joining Angie’s List, Shelly was an editor for Midwest Parenting Publications and the North American Retail Hardware Association. She is a graduate of Indiana University, where she earned a BS in Journalism.
Shelly lives in Indianapolis with her husband and two young daughters. She’s an active member of the local tech community and serves on the board of the United Way and TechPoint.