Rachel Friedman

Rachel is Founder + CEO of TENFOLD LLC. TENFOLD was born out of a personal dream to own
and build a great company with great company culture…and the belief that the two go hand in
hand. TENFOLD is an award-winning, strategy and creative firm that reveals and reflects the magic
of brand and culture for clients. We enable our clients to “live the brand” through the creation of an
inspired culture narrative and branded space design.

TENFOLD’s solutions incorporate strategy, environmental graphic design and interactive digital display
technology to create spaces that educate, inform and inspire…connecting people to place in a
meaningful way. As an entrepreneurial start up, TENFOLD has quickly become an industry leading
firm. TENFOLD brings the brand and culture story to life for clients like ESPN, NBCUniversal,
Big Lots and Huntington National Bank among many others.

Rachel’s professional career spans over 25 years. As a graduate of the University of Michigan with
a Bachelor of Fine Arts in Design, Rachel started her career as a designer in 1992. In 1997
Rachel joined the furniture industry innovator, Herman Miller. While managing Global Accounts at
Herman MIller, Rachel helped numerous Fortune 500 clients align their workplace strategy with
their business strategy. Through this work she learned that although she had always been
passionate about design, her true passion was business. As a result, in 2000 she enrolled at The
Ohio State University Fisher College of Business, while working full time, to earn her MBA. In 2006,
$120M contract interiors provider Continental Office Environments hired Rachel as Executive Vice
President, Marketing and Sales. Rachel resigned in 2014 to pursue her dream of owning her own
business.

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