Janie Weisman

Janie is the Culture Practice Lead at TENFOLD LLC. TENFOLD is a strategy and creative firm that reveals and reflects the magic of brand and culture for clients. TENFOLD enables clients to “live the brand” through the creation of an inspired culture narrative and branded space design.

TENFOLD’s solutions incorporate brand and culture strategy, environmental graphic design and interactive digital-display technology to create spaces that educate, inform and inspire, connecting people to place in a meaningful way. As an entrepreneurial start-up, TENFOLD has quickly become an industry-leading, award-winning firm. In 2018, TENFOLD received top honors for excellence in creativity and strategic impact from the American Advertising Federation. The company was also included by Business First on its Fast 50 list of the fastest-growing companies in Central Ohio and was named to the prestigious Inc. 500 as one of the fastest-growing private companies in the nation. TENFOLD brings the brand and culture story to life for clients like ESPN, NBCUniversal, Big Lots and Huntington National Bank among many others.

Janie’s professional career spans nearly 20 years. She graduated from The George Washington University with a Bachelor of Business Administration specializing in Marketing and began her career leading Alternative & Print Media Marketing for America Online. In 2005, Janie made the jump into the retail sector focusing on customer marketing and customer loyalty for Bath & Body Works. From there, Janie then spent several years launching a new retail-focused customer marketing & loyalty strategy agency focused on mid-market retailers. After realizing CRM wasn’t her passion, Janie moved into a role leading a brand strategy and consumer research agency. It was in this role that Janie was able to learn about and help cultivate the narrative science based research technique that has become the foundation of her work ever since. Janie has since led marketing and brand strategy for large healthcare coordination firms, financial services firms, CPGs, retailers, B2B service providers, and the list goes on.

It wasn’t until Janie had the opportunity to launch the Culture Practice at TENFOLD that she truly found her calling. Working with executives to better articulate corporate culture, drive culture transformation, and be a part of helping organizations become the best workplace for its employees is what truly lights her professional fire, and she feels privileged to be doing this work for a living.

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