Chip is Chief Marketing Officer at Structural, and a marketing executive with over 25 years of direct and digital marketing experience.
Previously Chip was CMO of Four51 OrderCloud, a leading B2B eCommerce platform. Prior to that, he was one of the first executives at ExactTarget, which they grew to be one of the largest cloud IPOs on the NYSE in 2012, and was followed by Salesforce’s $2.7 billion acquisition in 2013. At ExactTarget, now the Salesforce Marketing Cloud, he built multiple teams and formerly led business efforts in customer and relationship marketing. While at Salesforce, he formed and scaled many teams in marketing, customer experience, strategic services, email deliverability, industry/ISP relations, and privacy to support thousands of customers globally.
Chip has significant experience in product marketing, PR, advertising, SEO and lead generation. Product and partnership initiatives he initiated and managed now add millions of dollars of revenues annually.
Early in his career, Chip held senior marketing roles at cloud-based eCommerce company Digital River, and built his marketing career as an analytical marketer and merchandiser at cataloger, Fingerhut Corporation.